Analytics Technology
Analytics refers to the systematic computational analysis of data or statistics. It is used to discover, interpret, and communicate meaningful patterns in data, and often to inform decision-making. Analytics is widely applied across various fields including business, healthcare, marketing, sports, finance, and more.
Types of Analytics
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Descriptive Analytics – Answers "What happened?"
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Summarizes historical data to understand changes over time.
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Tools: Dashboards, reports.
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Diagnostic Analytics – Answers "Why did it happen?"
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Examines data or content to understand the causes of outcomes.
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Predictive Analytics – Answers "What could happen?"
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Uses statistical models and machine learning to forecast future outcomes.
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Prescriptive Analytics – Answers "What should we do?"
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Recommends actions based on predictions and simulations.
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Applications of Analytics
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Business: Customer insights, financial forecasting, risk management.
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Healthcare: Patient data analysis, treatment optimization, outbreak prediction.
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Sports: Player performance analysis, strategy development.
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Marketing: Campaign performance, consumer behavior analysis.
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Education: Student performance tracking, personalized learning paths.
Tools Used in Analytics
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Spreadsheets: Excel, Google Sheets
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BI Tools: Power BI, Tableau, Looker
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Statistical Tools: R, SAS
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Programming Languages: Python, SQL
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Big Data Platforms: Apache Hadoop, Spark
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